Креативные индустрии ИД

№4 (15) December 2004
Change - or die! Law issues. Culture and Business. Unit - cultural service.

Editor's note

‘Change — or die?. They say that this phrase was favourite of legendary chairman of board of directors of General Electric Jack Welch on meetings. It is a good motto for those people who are necessary to move ahead, and every time their next life point is to step over the borders of what they already reached and try to solve a difficult problem and that is to change for the better. The matter is not in form. When we talk about people the difference between alive and lifeless is so clearly seen but it becomes almost invisible when it is a matter of such things as society, activity.
In full

Subject of the Issue

Alexei Lebedev
What is result in culture?
It is an interesting question. It is hardly possible to measure this result with help of norms and various indicators to what the Ministry of Finance calls upon, and what is ready to listen the head of government cabinet. Russian national culture, as it seems, to this very day it is mostly what we have as a heritage from 19-th century. Samples of civil behaviour, spiritual and philosophic findings, samples of honour, dignity, ethics of human relationship come from there. And all this is a cultural result of the epoch. Was there cultural policy then? I think, no. But there probably was a social order, not governmental but namely social, an order of certain layers of a society, an order to oneself. Today, a Minister of Defence expressed himself about moronity of a nation. So how to act? We should act by means clear to organization men that is to turn all notions into numbers and plan it for years. At that somebody has to describe final result for which government is ready to pay. However, who is this ‘somebody’? Director of a theatre? Head of cultural department?.. The government does not formulate national strategy, apart from ‘to heighten vertical line’… Overcoming perplexity, professional community reflects on this subject. Now the word is given to Alexei Lebedev, the expert of Russian Institute of Cultural Science.

Modern experience

Linda Moss
Socialist Republic of South Yorkshire
Sheffield's Cultural Industries Quarter has been working for 20 years. It was a pioneer of now well developed in Europe and is being promoted in Russia. What can be learned from this pioneering example?

Creative industries or funky business
If up to now you have looked on activity in the spheres of culture and business as two games with fundamentally different rules and players - then you don’t have much hope of moving into the super league in either business or culture. Culture and business are changing before our eyes. If you are looking for success in ‘business’ you should read the diaries of Salvador Dali. If you hope to make the grade in ‘culture’, take a long look at Richard Branson’s autobiography. ‘Change – or die!’

Culture and Business. The experience of interaction

Round-table discussion

Marina Yakutova
Reorganization in the sphere of culture. Laywer’s opinion
Alexandr Kolotursky
Rules of play


Restructuring of budgetary organizations and problems in the sphere of culture
Marina Cherednichenko
Forming cultural services market
Irina Verchenko
New social order
Irina Solovieva
Education cultural service

The project

NEKST. Museum-transformer
The story of this project appearance is that uncommon case when in full operation of creating a very expensive cultural complex a customer could understand that the idea became hopelessly outdated and could find a resolution to move the subject into a project. As a result the idea not only enriched itself and became more viable but it could come to a new level of no analogues.

Parallel worlds

Wonders of ice land
Popular opinion that in Russia people celebrate Christmas and New Year holidays for the longest time can be disproved because in Iceland people celebrate them for 26 days! Inhabitants of this far from being icy island every day take cod-liver oil, talk with other people in a bath, hitherto believe in dwarves and elves, and may by that is a reason why they can do nothing in time.
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