Креативные индустрии ИД


Alla Kotsyuba

The Role of Strategic Planning in Elaboration of Social Projects
We talked a lot about the importance of the creative component of any project which is connected with the development of the city, factory, organization; the arrangement of the cultural events among the masses, social projects’ realization, etc. And there is no doubt. But any project with the most brilliant creative content is possible to be unsuccessful without the thought-out planning of communications. Any successful communications should be created according to some rules.. I will tell about the strategic planning of the advertising campaign, be it commercial or social advertisement, and will give the examples of successful social communications from the international practice.
№3 (22) September 2006

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