Креативные индустрии ИД


Alexander Mozhaev

Procedures of conducting public services ad campaigns for central and local authorities
Any advertising campaign, including a public service one, begins with a big and fruitful idea. The Union of Public Service Advertising Creators (abbreviated in Russian as CCCP, equivalent of USSR) that I represent today was set up exactly to promote this tool of social advertising, which can be used very effectively, on municipality level as well to establish a life dialogue with civil society.
№3 (22) September 2006

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